Promote the harmonization of quality specifications and trade requirements for animal serum products based on international standards.

• Honesty, trust and credibility commitments of all member companies to comply with the code of ethics and conduct. Uphold laws of countries where serum is collected and processed. 

• Transparency – open and honest communication within ESPA as an organization, among ESPA members, with clients and all stakeholders. 

• Traceability – the ability to verify the origin, locations of processing, history, etc. of animal serum. 

• Equal participation – full consideration of the interests and ideas of all member companies. 

• Equality – avoiding the appearance of promoting one or more companies or products over others. 

• Cost conservation - in the administrative costs of the association. 

• Science based policies and recommendations and truthfulness in advertising. 

• Education – of the public, regulators and clients.